19 Best SEO Tools to Boost Organic Traffic Free and Paid

This comparison chart summarizes pricing details for my top free SEO tools selections to help you find the best one for your budget and business needs. Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.

Powerful SEO Tools

  • While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates.
  • An excellent feature of Ubersuggest is its ability to filter out keywords you’re not interested in from search results.
  • What sets Content Harmony apart is its approach to content creation.
  • Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.
  • Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place?

BROWSEO is an SEO browser for reviewing your website in a limited format to analyze its UX, content, and SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors. Note that Google Trends isn’t where you’ll get granular data. The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features.

Their $29/month Startup Plan allows you to use their website checker on five websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track. Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. While free SEO checkers offer valuable insights, they may not provide the same depth of analysis as paid tools. Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies.

seo tools

Google Analytics

seo tools

Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place? The SEO Multi-Page Information tool shows the page title, meta description and meta keywords, H1 and canonical SEO Anomaly tags for up to six pages. When choosing a new AI SEO tool for your business, ensure you understand if it needs to integrate with any other SaaS products you already use. BrightLocal uses AI within its platform to simplify local SEO management for businesses with multiple locations. This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area.

seo tools

seo tools

While the pricing is higher than many top Surfer SEO alternatives, the time savings and traffic improvements can make it worthwhile for serious content marketers. Writesonic calls itself your “24/7 AI Team” for everything SEO and content related. Unlike tools that only focus on one aspect, this one handles both traditional Google rankings and newer AI search engines like ChatGPT. Semrush Writing Assistant is a powerful content optimization tool tucked inside the massive Semrush SEO ecosystem.

Dashword positions itself as a solution to help you “write great content, fast” with a focused set of tools for content marketers. For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing.

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