Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot. For example, Soak&Sleep has internal links to its “single duvets” and “single mattresses” categories in its “single bedding” page description. So, meeting search intent isn’t just good for the user—it’s good for your business, too.
Quick Links
If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages.
Before optimizing your website, conduct key word research to identify relevant, high-value search terms and develop an SEO strategy. SEO can be divided into four categories, each vital to your digital marketing strategy. Explore these four types of SEO practices, see what common mistakes to avoid, and learn how SEO Anomaly to optimize your small business website.
While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
How To Create & Pitch Content That Attracts Incredible Links
If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix. There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests.
- You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc.
- Implement schema markup to provide search engines with additional context about your content, such as product details, reviews, ratings, and event information.
- Having internal links helps search engine crawlers find more related content to a page.
- On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search.
- Clear anchor text indicates what the linked page is about, making navigation easier for users and search engines.
For example, some time ago I relaunched this list of SEO techniques. So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand. I don’t know about you, but I have a hard time picturing 27.8 billion anything. These work so well that I try to include at least one chart in every post.
You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website. There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses. This includes making sure that your URLs are discoverable by Google (and other search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank.
Auto-generated content
A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.
The analysis allows you to discover the pages that don’t perform well and find efficient ways to improve them. When looking at this URL, you know the page’s context and what to expect from it. So, as you can see, optimizing your URL is fundamental to helping search engines and users understand the relevancy of your page. However, search engines have advanced far enough to understand how to rank pages based on how users engage with the content. By creating content, you’ll help your business improve your on-page SEO.