Half of the websites linked out to authority sites (like Oxford University). First, use an SEO tool like Semrush’s Backlink Analytics and its “Indexed pages” report to bring up the pages on your site with the most backlinks (a decent measure of authority). Plus, the search engine often chooses its own description to display in search results based on the specific search query. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. Make a list of relevant influencers, bloggers, personalities, partners, publications, organizations, etc.
Responding to positive or negative feedback shows that you value customer input and are committed to maintaining high service standards. However, to simplify the process, you can use AIOSEO’s local SEO feature. This feature allows you to set up all the details with just a few clicks, eliminating the need for coding or manual efforts. The answer lies in these off-page elements’ direct impact on your online visibility.
It’s similar to social media and influencer marketing but more focused on media outreach. For example, you’re building backlinks for your cleaning services business with a blog post on pet-friendly, home-cleaning practices. Your email outreach to a pet website will be different from an email for a home improvement magazine. Guest posting allows you to share expertise with new audiences while earning backlinks from authoritative websites.
Think about ways you can repurpose your existing content into different formats. For example, you can turn popular blogs into videos to reach new audiences and attract backlinks from different platforms. Claim your Google Business Profile and encourage customers to leave positive reviews.
Track the impact of your branding efforts
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Limit keyword usage to only one to two times per page, or four to five times for every thousand words. In today’s digital landscape, On-page SEO is not just important — it’s essential.
It also aligns with E-E-A-T principles, which we’ll discuss later. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites. To check your LCP score, access your Google PageSpeed Insights and make sure your page hits LCP within 2.5 seconds. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Here is a helpful checklist for on-site optimizations that can help curate your strategy.
What is an example of off-page SEO?
With a combination of backlink audit, competitor analysis, and backlink gaps, it helps identify promising link-building opportunities with ease. While ticking off items from the off-page SEO checklist is up to you, doing it all by yourself is not feasible. In fact, in cases where you need data, it’s impossible without taking help of off-page SEO tools. These tools can save time, cost and efforts while providing valuable insights for off-page optimization. Submitting rich media such as images, infographics, videos, and PDFs can help increase visibility, attract backlinks, and improve user engagement.
- Google uses citations from across the web to validate your business information so they know you’re a real, legitimate business.
- More than 70% of the influencers’ target audience comprises Gen Z and Millenials.
- Outreach involves contacting other websites, influencers, and bloggers to earn backlinks and distribute your content.
- There are three different kinds of backlinks that will improve the reputation of your website.
- According to research from Brian Dean of Backlinko, websites with more backlinks rank higher than those with fewer.
For example, our search engine results study has accumulated 72.9K backlinks from 5.6K different domains so far. Off-page SEO includes activities done off of a website in an effort to increase the site’s search rankings. Sponsoring events or partnering with organizations in your niche helps boost visibility while earning backlinks from event pages. By partnering with influencers, you can tap into their established audience, earn social mentions, and gain backlinks from their platforms.
Data-Driven Results with Proven Success Stories
This could be to a specific blog post, a service page, or your homepage. The more natural the link placement, the better the user experience (and the more likely the host site will allow it). Event-related user-generated content (UGC) can be a treasure trove of organic backlinks and social shares.
Regular content audits improve E-E-A-T by keeping your content accurate, relevant, and trustworthy. We often use screenshots in blog posts to prove that our methods work. However, one main point is to create high-quality material that serves your audience’s needs. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses SEO Anomaly this method to determine the quality of a website and its content. It’s worth noting that the “experience” factor was added in 2022.